CI Projects 1992-2009
Until 2001 Cultural Intelligence traded as Arts Marketing East so some of the work listed here was carried out under that name.
| Research | Audience Development | Marketing Services | Audience IT Systems | Venue Development |
Research consultation & evaluation
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2009 |
Suffolk County Council |
Research into the information needs of adults in Suffolk including people with learning disabilities, people with mental health issues and people for whom English is not a first language |
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2009 |
New Wolsey Theatre |
Audience survey with research into levels of digital engagement |
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2009 |
Suffolk County Council |
Consultation with priority target groups around their experience of using libraries in Suffolk |
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2009 |
Black Orchid Marketing |
GIS Mapping of visitors, users and stakeholders for a major London museum |
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2008 |
Suffolk County Council |
Outline feasibility study to develop a Stage, Film and TV Set Production Hub in Suffolk |
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2008 |
MLA London and ACE London |
Research and advocacy into the place of culture in Local Area Agreements |
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2008 |
Immediate Theatre |
Evaluation of the Theatre Pathways training programme led by Immediate Theatre, designed to find routes into theatre employment for young people who are NEET, from diverse and disenfranchised backgrounds |
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2008 |
Colchester Borough Council & Suffolk County Council |
Research into the cultural offer to young people by cultural organisations in Suffolk and the Haven Gateway |
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2007 |
Hackney Theatre Partnership |
Production of the Partnership's Development Plan to 2009 |
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2007 |
New Wolsey Theatre |
Comprehensive profiling of attenders at the the New Wolsey Theatre |
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2006 |
London Borough of Southwark. |
Options appraisal for a proposed £6 million performance centre at Peckham Wharf, Peckham. Capital and revenue research, analysis and business options assessment |
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2006 |
Hackney Theatre Partnership |
Production of the Partnership's Development Plan to 2009 |
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2005 |
CAN.05 |
Evaluation of Contemporary Arts in Norwich 2005 |
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New Wolsey Theatre |
Qualitative research with 'panto only' bookers to inform an audience development initiative |
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Arts Councils England, Wales, Scotland, Northern Ireland |
Further research with people who buy their event tickets on the door |
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Swindon Borough Council |
Review of research relating to culture in the East of England |
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Living East |
Review of research relating to culture in the East of England |
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2004 |
Arts Councils England, Wales Scotland |
National research to profile advance bookers against non-booking attenders and walk-ups |
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The Junction CDC |
External evaluation of 'Amplifier' a 3 year programme of music workshops with young people in Suffolk |
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Arts Council England, East |
Evaluation of arts|generate - a £5m of arts-led regeneration across the East of England |
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The Junction CDC |
External evaluation of 'Amplifier' a 3 year programme of music workshops with young people in Suffolk |
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Rambert Dance Company |
A large-scale survey of the audience for Rambert Dance Company at 9 large scale venues across the UK |
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Arts Council England, East |
Evaluation of the regional pilot for thearts-info evaluation toolkit |
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Arts Council England |
National consultation with recurrently funded arts organisations' (RFOs) over the future of the Annual Survey of RFOs |
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Arts Council England |
National consultation with recurrently funded arts organisations' (RFOs) over the future of the Annual Survey of RFOs |
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2003 |
Arts Council England |
'What Happened Next? - research to explore the medium term impact of participation in the New Audiences Programme on organisations and their work. To be published by ACE in 2004. |
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Arts Council England, East |
Evaluation of a programme of arts-led regeneration worth up to £5m in the East of England. Commissioned to develop a research programme which will test the case for arts-led regeneration |
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Institute of Visual Culture |
Visitor research to identify audience profile and inform future development. |
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Norwich Gallery |
Visitor survey and focus groups to identify target markets and explore attitudes to the gallery |
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Wysing Arts |
Quantitative and qualitative research programme to identify audience profile and potential for growth |
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2002 |
Kettles Yard |
Survey of visitors to Kettles Yard Gallery in Cambridge. |
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Local Government Arts Forum |
Regional survey of the contribution of local authorities to the development of cultural uses of new technology. |
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Open Studios Network Group |
Visitor and artist surveys across 7 open studio schemes in the East of England. The commission also included work with Open Studio groups to identify how they could collaborate to boost visitor numbers and sales |
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2001 |
Arts Council of England |
National evaluation of Gateway 4 of the New Audiences Programme. This involves the development of a framework against which to evaluate thirty two action research projects in the fields of family audiences, young people, the time poor and elders. The results will be published in 2003. |
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London Arts |
Development of a methodology to measure the social and economic impact of projects funded by London Arts |
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East England Arts |
A survey of local authorities in the Eastern Region to explore their level of engagement with arts and new technology. The quantitative data as well as case studies to explore how new media can contribute to e-government. |
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King's Lynn & West Norfolk District Council |
Qualitative and quantitative research programme to establish the market for different types of programme at the King's Lynn Arts Centre. |
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Colchester Borough Council |
Commissioned by Colchester Borough Council to conduct a survey of music making in the Borough. The survey is being used to inform the development of a local music strategy. One of the outcomes of the research has been nominated for a Six of the Best award. |
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Ipswich Museum Service |
Commissioned to undertake a Baseline Visitor Survey as the first stage in a phased market research programme. |
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Firstsite Gallery |
Data analysis of Visitor Figures leading to a full report under AME's Clearview scheme. |
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2000 |
Cliffs Pavilion, Southend |
Wide ranging consultation exercise with the venue's stakeholders in preparation for Best Value. Included 1000 telephone interviews and 8 focus groups and workshops plus 4 small telephone surveys. |
| Wingfield Arts |
Visitor Survey developed under AME's Clearview scheme and subsidised by Eastern Arts Board. |
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English Touring Opera |
Evaluation of 'Operatunities' East of England residency using semi-structured telephone interviews. |
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Lord Cultural Services |
Wide ranging consultation exercise with a representative sample of Kent residents including qualitative and quantitative techniques in preparation for the Cultural Strategy for Kent. |
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Suffolk Dance |
Qualitative research into the attitudes to Contemporary Dance among young adults. |
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1999 |
Put Yourself in the Picture |
Management of an innovative audience research programme in 18 galleries across the Eastern Region. Commissioned by Eastern Arts Board. |
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1998-99 |
Suffolk Dance |
Audience Survey to profile lifestyles of attenders at Contemporary Dance in Suffolk |
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1998 |
Firstsite |
Qualitative research to inform the development of new print |
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Wingfield College |
Analysis of visitor survey |
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Sedgwicks |
Survey to establish awareness and attitudes to business sponsorship of concerts. |
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1997 |
Firstsite Gallery |
Design of a rolling audience survey for Firstsite at the Minories in Colchester. |
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1996 |
Suffolk Dance |
Audience survey for Suffolk Dance Express. |
| Research | Audience Development | Marketing Services | Audience IT Systems | Venue Development |
Marketing Services Marketing Audits, Strategic
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2005 |
English Heritage |
Marketing workshops for people promoting English Heritage events (East and South East regions |
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2004 |
Bedofrdshire Arts |
Development of business plan for new 'applied' arts agency |
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2002 |
Creative Arts East |
Three-year marketing strategy to incorporate re-branding, launching new arts development agency for Norfolk and recommendations for strategic marketing initiatives |
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2000 |
New Wolsey Theatre |
Manage development of marketing for the first season of this new regional theatre. |
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Theatre Royal, Bury St Edmunds |
Develop and fulfil a telesales marketing campaign in connection with a residency by V-Tol Dance Company. |
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East England Arts |
Development of interest-free arts purchase scheme I-free. |
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English Touring Opera |
Marketing planning and development of 'Operatunities' tour of rural East Anglia |
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1992- 2000 |
Wingfield Arts |
A seven year partnership with Wingfield Arts which has produced a 400% increase in Box Office income and an average attendance in excess of 70%. |
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1999 |
SeaChange Trust |
Develop and manage a marketing campaign for community interactive media programme Full Fathom Five. Assistance with marketing for Ring Cycle event. |
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1997-99 |
Suffolk Dance |
Marketing of Cross Currents. An important contemporary dance programme in 9 venues across Suffolk including Aldeburgh Productions, Theatre Royal, Bury St Edmunds, Wolsey Theatre and the Arts Theatre, Cambridge. |
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1992-98 |
Cressing Temple Festival |
A two week festival of early music, theatre and opera in the medieval barns and gardens of Cressing Temple in Essex. We took it from 30% to a regular 95% occupancy! |
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1997-98 |
SeaChange Trust |
Develop and manage a marketing campaign for a large scale community opera attracting a total audience of 10,000 people. |
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1994-97 |
Aria - A Month of Opera in Essex |
Development and marketing for a month-long countywide festival of opera. Commissioned by Essex County Council. |
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1992-96 |
Clacton Jazz Festival |
Marketing of the Clacton Jazz festival for four years |
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1996 |
Britten Sinfonia |
Develop and manage a marketing campaign for a tour commissioned by Essex County Council |
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Seasons of the Sea |
Develop and manage a marketing campaign for an Arts Festival promoted by Great Yarmouth Borough Council |
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1995 |
Messiah in Braintree |
PR for a community production. Commissioned by Essex County Council |
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Akasae Jazz in Education Project |
PR for Countywide Jazz Education projects for Jazz Essex leading to a performance at the Royal Festival Hall. |
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1994 |
Essex Libraries Entertain |
Develop and manage a marketing campaign for events in libraries across Essex |
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Suffolk Arts Marketing |
Management of an audience development scheme targeting new audiences through their place of work. Commissioned by Suffolk County Council. |
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New Horizons |
Countywide orchestral residency in four towns in Essex. |
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Uttlesford Touring Scheme |
Development of a small-scale touring network in the Borough of Uttlesford |
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Sugarcube Concert |
Production and promotion of a major outdoor concert on behalf of the Suffolk Association of Voluntary Organisations |
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SAM Media Campaign |
Manage a campaign to lobby local and regional media to increase arts coverage |
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Open Studios |
PR campaign for a season of artists open studios in Suffolk |
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1993 |
Essex The Composer’s County |
An orchestral residency by English Sinfonia. Commissioned by Southend Borough Council |
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1992 |
English Sinfonia Residency |
An orchestral residency in schools across Essex in which young people worked alongside the orchestra towards a series of highly successful public performances. |
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BBC Symphony Orchestra |
Develop and manage a marketing campaign for a sell-out concert at the Braintree Leisure Centre. |
| Research | Audience Development | Marketing Services | Audience IT Systems | Venue Development |
Audience Development & Marketing Consultancy
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2000 |
Kent County Council |
Commissioned to produce the Arts Module of the Cultural Strategy for Kent |
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Wingfield Arts |
Funded by J Sainsbury plc to produce an evaluation report regarding the4 year association between Sainsbury's and Wingfield Arts. |
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1999 |
Essex County Council |
Develop proposals for audience development with new members of libraries. |
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1998 |
Firstsite Gallery |
Project management of new brochure design |
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Essex Music Service |
Marketing Review. Commissioned by Essex County Council |
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SeaChange Trust |
Marketing planning for the development of an Arts for Everyone programme |
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1997 |
Essex Dance |
Marketing Review. |
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Warehouse Artists Studios Ltd |
Marketing Strategy. Commissioned by Eastern Arts Board. |
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Norwich & Norfolk Community Dance |
Marketing Review. |
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Suffolk Dance |
Co-ordination and development of the Suffolk Dance House Network. A network of venues presenting contemporary dance in Suffolk. |
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1996 |
Colchester Borough Council |
Feasibility study for an Arts print distribution scheme. |
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Suffolk Dance |
Audience Development Strategy - Development Proposal. |
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Marina Theatre, Lowestoft |
Marketing Review. |
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1995 |
Arts Development in East Cambs |
Organisational development report for ADeC. |
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Castle Point District Council |
Youth Arts Strategy bringing together the District Council and local schools and youth groups. |
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Suffolk College |
Arts Marketing Training for the Performing Arts Dept. |
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Suffolk Arts Marketing |
Design and Feasibility Study for a print distribution service for the arts. |
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Palace Theatre & Mercury Theatre |
A Sales Development Programme commissioned by Essex County Council. |
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Firstsite Gallery at The Minories |
Strategic marketing support. Review of options for income generation. |
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1994 |
Contact Gallery |
Appraisal on behalf of Eastern Arts Board. |
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Palace Theatre, Westcliff |
Pricing analysis and review. Commissioned by Essex County Council. |
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Colchester & District Visual Arts Trust |
Marketing Audit. |
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1993 |
Norwich Puppet Theatre |
Appraisal on behalf of Eastern Arts Board. |
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1992 |
Jazz Essex |
A marketing consultancy for the fledgling Jazz Essex (now Jazz east) which led to the establishment of the Jazz Essex Database. |
| Research | Audience Development | Marketing Services | Audience IT Systems | Venue Development |
Audience IT Systems
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2000 |
Suffolk County Council |
Commissioned by Suffolk County Council to conduct a review of Information and Communications Systems for the New Wolsey Theatre with recommendations for new telephones, email and Box Office systems. and re-networking of building |
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1998-99 |
Suffolk Dance |
Promotion and management of website |
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1998 |
BT |
Usability trials for interactive software interface |
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Suffolk Arts Marketing |
Develop a proposal for audience development using the world wide web. Commissioned by Eastern Arts Board. |
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1996 |
Gt. Yarmouth Arts Development Unit |
Design and development of a contact management system. |
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1996 |
Great Yarmouth Borough Council |
Review of Box Office systems. |
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1995 |
Arts Development in East Cambridgeshire |
IT review and development of a patron database. |
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1993 |
Jazz Essex Database |
Development a mailing list for Jazz in Essex. |
| Research | Audience Development | Marketing Services | Audience IT Systems | Venue Development |
Venue Development
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1998-99 |
Harleston Town Council |
Feasibility Study for the conversion of the Harleston Corn Exchange to a theatre |
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1997 |
Suffolk Coastal District Council |
Feasibility study (Part 2) for the development of the Herman de Stern Arts Centre. |
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East Hertfordshire District Council |
Feasibility study for the development of Castle Hall in Hertford. |
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1996 |
Suffolk Coastal District Council |
Feasibility study (Part 1) for the development of the Herman de Stern as an arts centre. |
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1995 |
East Cambridgeshire District Council |
Feasibility study for new arts centre. |
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Colchester Borough Council |
Business plan for the development of an amateur theatre in Colchester. |
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Crosby Group of Churches Trust |
Feasibility study for the Crosby Youth Arts Centre. |
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1993 |
Brentwood Theatre |
Business plan and professional support for the development of a new theatre. |
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1992 |
Ipswich Venue Campaign |
A campaign plan for a group seeking to develop a young people's venue in Ipswich. Commissioned by Eastern Arts Board. |

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